Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You is a wonderfully insightful book written by Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary. Rated 5 stars on Amazon, the book explores the evolution and impact of the platform business model on current market trends.
Using case studies of digital giants (Facebook, PayPal, Alibaba, Uber), the book gives a comprehensive overview of the strategies used to harness the power of technology and successfully match offer and demand. Morever, it’s a useful guide to create a proprietary platform marketplace.
Geoffrey Parker is a professor of engineering at Dartmouth College (effective July 2016) and has been a professor of management science at Tulane University since 1998. He is also a research scientist at the MIT Initiative for the Digital Economy. He received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from the Massachusetts Institute of Technology (MIT), and Ph.D. in management science from MIT. Before joining academia, he held positions in engineering and finance at General Electric. Parker is a frequent speaker at academic conferences and industry events. Marshall W. Van Alstyne holds a tenured professorship at Boston University. Sangeet Paul Choudary is a widely published industry analyst.
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